7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Credit union mergers are poised to grow year-over-year for the first time in four years. The aggregate assets of merged institutions is projected to reach $11.6 billion.
Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.
Seventy credit union mergers occurred in the first six months of 2021, continuing a decades-long trend.
The number of credit union mergers has fallen for six years; however, the aggregate assets of merged institutions reached a record $8.4 billion with the help of two significant mergers.
The longest economic expansionary period in U.S. history has come to an end. What else should credit unions know at first quarter?
Georgia’s Own Credit Union was months away from finalizing a merger when the coronavirus pandemic hit. Rather than hitting pause, the credit union devised a plan to forge ahead.
Despite a slow first quarter, the industry reported strong growth across core financials in the past 12 months. What else should credit unions know at fourth quarter?

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.