7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Credit union mergers are poised to grow year-over-year for the first time in four years. The aggregate assets of merged institutions is projected to reach $11.6 billion.
Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
The Illinois-based cooperative built its business around meeting the needs of some of Americas most admired companies. Deep relationships, diverse products, and a focus on financial wellbeing have helped BCU grow into one of the nation’s largest credit unions.
Seventy credit union mergers occurred in the first six months of 2021, continuing a decades-long trend.
The number of credit union mergers has fallen for six years; however, the aggregate assets of merged institutions reached a record $8.4 billion with the help of two significant mergers.
The longest economic expansionary period in U.S. history has come to an end. What else should credit unions know at first quarter?
Georgia’s Own Credit Union was months away from finalizing a merger when the coronavirus pandemic hit. Rather than hitting pause, the credit union devised a plan to forge ahead.
Despite a slow first quarter, the industry reported strong growth across core financials in the past 12 months. What else should credit unions know at fourth quarter?
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.

The gulf between the haves and the have-nots has widened in recent years. Credit unions can help members catch up.
A veteran branch manager takes indirect lending to a new level at Erie FCU.

As the Federal Reserve cuts interest rates, credit unions are adapting in tandem, balancing membership needs with asset quality. This balance will be one of many topics discussed during Callahan’s quarterly Trendwatch webinar.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.

On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape the future of credit unions.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.

In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.