Lake Trust Powers Up Analytics
The Michigan credit union is democratizing data with an enterprise approach to developing new levels of visualized insight.
The Michigan credit union is democratizing data with an enterprise approach to developing new levels of visualized insight.
The power of data analytics to inform and personalize credit union outreach represents a new frontier for member service.
Nine of the most popular HR articles and blogs run on CreditUnions.com in 2018.
How a piece of physical collateral educated members on the benefits of digital wallets and increased card usage at the same time.
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
An interactive graphic by Callahan & Associates highlights ROM leaders by state. Who’s tops in your state?
Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
Three in-school branches at area high schools help student staffers develop real-world skills and foster financial knowledge.
When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
As more credit unions opt to expand their operations via bank acquisitions, best practices and solid advice emerge.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?