Lessons In Lending: 3 Credit Union Success Stories
Three credit unions share how one-to-one lending has helped them build business and increase engagement with members.
Three credit unions share how one-to-one lending has helped them build business and increase engagement with members.
A strong operation in rural Minnesota helps SouthPoint Financial Credit Union meet members where they are.
The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.
How financial services cooperatives are leveraging CDFI, NCUA, and NCUF grants to underwrite their expanding reach and impact.
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
Careful underwriting, default insurance, and other best practices are helping credit unions beat national loan default rates and introduce bundled products that create lifetime relationships with college grads.
The regulator’s move may be first step of more relief to come.
This Minnesota credit union mixes marketing and message to revive relationships.
Sooper Credit Union creates an intimate member rapport through personalized URLs.
Bipartisan support erases party lines for credit union advocates for regulatory relief.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.