Marketing Automation: Driving More Efficient Mortgage Lending Operations
Marketing automation offers many advantages to credit unions that are pursuing growth and that seek to deepen relationships with their members.
Marketing automation offers many advantages to credit unions that are pursuing growth and that seek to deepen relationships with their members.
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Newly released mortgage data offers insights into refinancing, credit union market share, and millennial and Gen Z borrowing.
With second quarter data now available, COVID-19’s impact on industrywide metrics is more apparent. Discover how credit union balance sheets are shifting and other key insights from Callahan’s quarterly webinar.
One Idaho cooperative stands out in a rural market dominated by credit unions with a new package of home loans that serve educators and first responders.
SECU rethinks REOs to create quality, affordable housing across the Tarheel State.
Lack of knowledge about mortgage requirements is likely keeping some prospective women homebuyers from actively taking steps toward a purchase.
Peer-to-Peer from Callahan & Associates allows credit union leaders to analyze mortgage data as well as data from the 5300 Call Report on an institution level.
Rate locks and staffing boosts are two ways credit unions are pushing through mortgage applications in today’s ultra-low rate environment.
This Fourth of July, Callahan & Associates is celebrating patriotically named credit unions with a look at how they return value to their member-owners.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.

Wages briefly caught up with inflation, but rising costs have pushed them back into negative territory. Here’s what that shift means for member finances and credit union performance.

Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.