Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Credit Unions Face Higher Expectations Than The Competition
May 6, 2024
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A 2022 survey indicates consumers expect credit unions to have a broader suite of products and services than any other type of financial services provider.
Process Improvement Is Job No. 1 At Firefighters First
May 6, 2024
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Five specialists embedded across various departments spot opportunities to improve workflow and the member experience.
Charting The Course For Member-Centric Excellence: PSECU’s Organizational Evolution
May 6, 2024
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With a designated chief member experience officer and specialized roles for the member journey and product experience, PSECU is reshaping how it orchestrates member interactions.
Mega Bank Skips Town, Premier America Steps In
April 29, 2024
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The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
April 29, 2024
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The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
April 29, 2024
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After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
April 22, 2024
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The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community commitment.
Solar Eclipse Flips The Script On Branch Operations
April 8, 2024
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With a total solar eclipse on the horizon and another not expected for two decades, credit unions across the country are gearing up — even if that means closing down for the day.
Kiona Bell On Leadership
March 18, 2024
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Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
2024 Innovation Series: Innovations In Member Experience (AI Edition)
March 14, 2024
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Dive into the world of AI-driven member experiences in the Innovations In Member Experience.
Credit Unions Face Higher Expectations Than The Competition
A 2022 survey indicates consumers expect credit unions to have a broader suite of products and services than any other type of financial services provider.
Process Improvement Is Job No. 1 At Firefighters First
Five specialists embedded across various departments spot opportunities to improve workflow and the member experience.
Charting The Course For Member-Centric Excellence: PSECU’s Organizational Evolution
With a designated chief member experience officer and specialized roles for the member journey and product experience, PSECU is reshaping how it orchestrates member interactions.
Mega Bank Skips Town, Premier America Steps In
The cooperative boosts its standing with Southern California’s Hispanic community as part of a bid to expand financial inclusion.
Affinity Plus Goes All The Way For A Midway Neighborhood
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
Hyperlocal Help In The Golden State
After conducting in-depth research on income disparity and wealth gaps throughout California, Golden 1 made a five-year, $10 million investment in a local community.
3 Ways Credit Unions Can Compete With Banks Without Cutting Into Margins
The playing field isn’t always even, but credit unions can attract new members, increase deposit volume, and remain viable without sacrificing ethics, standards, or community ...
Solar Eclipse Flips The Script On Branch Operations
With a total solar eclipse on the horizon and another not expected for two decades, credit unions across the country are gearing up — even ...
Kiona Bell On Leadership
Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
2024 Innovation Series: Innovations In Member Experience (AI Edition)
Dive into the world of AI-driven member experiences in the Innovations In Member Experience.
Browse Topics
Financial Wellbeing Is About More Than Vulnerability
Chris Howard
Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional engagement and trust.
How To Build AI Strategy In Real Time (Part 1)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
How To Build AI Strategy In Real Time (Part 2)
Marc Rapport
Six credit union leaders share how they are balancing innovation and governance while deploying new tools.
Credit Union Finance Leaders Saddle Up For 2026
Aaron Passman
After an anxious 2025, CFOs and observers across the industry are preparing for the year ahead — for better or for worse.
Changes Are Why You Need Today’s Nacha Rulebook
Callahan & Associates
Quality payments are a hallmark of the ACH Network. Follow the rules and do right by members.
Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.
Aaron Passman
The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the community get back on its feet when the time comes.
6 Lessons For Credit Unions From Craft Breweries
Alix Patterson
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
It’s Been A Noisy, Yet Resilient Year For The U.S. Economy
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Every Member Deserves A Financial Oasis
Callahan & Associates
Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
The K-Shaped Recovery And An Economy Divided
Tony Waltrich
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.