3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Best Of 2023: Building Vibrant Communities
December 26, 2023
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No matter how a credit union defines its community, strengthening that common bond is a major role for credit unions.
PSECU Moves MX Up The Org Chart
November 20, 2023
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With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
Digital Issuance: Enhancing Experiences And Recovering Revenue
November 13, 2023
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Credit unions can make themselves top of wallet by meeting member demand for convenience and speed.
The Rise Of The Member Experience Analyst
November 6, 2023
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At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.
Upgrading Member Satisfaction: 4 Essentials For A Modern Payments Experience
November 6, 2023
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Key areas to strengthen a seamless banking experience across all deposit channels.
Dort Financial Branches Out To Florida As Flagler Credit Union
November 6, 2023
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The Michigan-based cooperative is finalizing its acquisition of a community bank with West Palm Beach locations.
Top 5 Questions For Credit Union Leaders
November 6, 2023
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What you need to know about outsourcing a credit card program and what to consider when seeking a partner.
A Safe Place For Members With Dementia
November 6, 2023
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A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
Different Incomes. Different Needs.
November 6, 2023
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An analysis of loan portfolios for credit unions with and without a low-income designation illustrates how consumers’ income levels impact borrowing.
Member Dividends Reach 14-Year High
October 16, 2023
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Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement metrics?
Best Of 2023: Building Vibrant Communities
No matter how a credit union defines its community, strengthening that common bond is a major role for credit unions.
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
Digital Issuance: Enhancing Experiences And Recovering Revenue
Credit unions can make themselves top of wallet by meeting member demand for convenience and speed.
The Rise Of The Member Experience Analyst
At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.
Upgrading Member Satisfaction: 4 Essentials For A Modern Payments Experience
Key areas to strengthen a seamless banking experience across all deposit channels.
Dort Financial Branches Out To Florida As Flagler Credit Union
The Michigan-based cooperative is finalizing its acquisition of a community bank with West Palm Beach locations.
Top 5 Questions For Credit Union Leaders
What you need to know about outsourcing a credit card program and what to consider when seeking a partner.
A Safe Place For Members With Dementia
A new designation is helping Landings Credit Union better serve a population projected to grow in coming years.
Different Incomes. Different Needs.
An analysis of loan portfolios for credit unions with and without a low-income designation illustrates how consumers’ income levels impact borrowing.
Member Dividends Reach 14-Year High
Strong certificate demand and higher cost of funds boosted annual dividends per member to $153 in the second quarter. What’s happening in other member engagement ...
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.