Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
March 16, 2020
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Five can’t-miss data points this week on CreditUnions.com.
A Small-Town Branch Strategy For Dispersed Members
March 16, 2020
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East Idaho Credit Union calls the state’s second-largest city home but also has branches in communities with fewer than 1,000 residents, where members are known to drive 30 miles or more to conduct their financial business.
What’s In A Name: Digital Services Architect
March 3, 2020
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Jerry Reese helps design and direct the evolving member experience at Honda FCU.
A Mobile App That Shines With 5 Stars
March 2, 2020
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Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.
Member Experience Drives Digital Dealings At Bay Federal
March 2, 2020
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The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Best Of February 2020
March 2, 2020
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Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Put A Positive Spin On Negative Online Reviews
February 27, 2020
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Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
2020 Innovation Series: Innovations In Member Experience
February 24, 2020
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These four innovators are pushing the envelope toward new levels of technological functionality in credit union land.
Lessons From A YouTube Series
February 21, 2020
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
4Q19 Data, Swing Space Lessons, Organizational Compliance
February 18, 2020
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Five can’t-miss data points this week on CreditUnions.com.
Credit Unions And Coronavirus, Lessons In Leadership, Small-Town Branching
Five can't-miss data points this week on CreditUnions.com.
A Small-Town Branch Strategy For Dispersed Members
East Idaho Credit Union calls the state’s second-largest city home but also has branches in communities with fewer than 1,000 residents, where members are known ...
What’s In A Name: Digital Services Architect
Jerry Reese helps design and direct the evolving member experience at Honda FCU.
A Mobile App That Shines With 5 Stars
Affinity Plus FCU revamped its online and mobile banking systems to give members a robust yet straightforward experience.
Member Experience Drives Digital Dealings At Bay Federal
The California cooperative is four years into a digital evolution that relies heavily on member feedback.
Best Of February 2020
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How To Put A Positive Spin On Negative Online Reviews
Innovations FCU responds to 100% of online reviews within one minute on average. Sometimes that’s a ‘like.’ Other times, it’s a reply from the CEO.
2020 Innovation Series: Innovations In Member Experience
These four innovators are pushing the envelope toward new levels of technological functionality in credit union land.
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
4Q19 Data, Swing Space Lessons, Organizational Compliance
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.