Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
Pass It On: A Referral Program That Works
February 22, 2019
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Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Member Satisfaction Is High. It Could Be Higher.
February 6, 2019
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One study shows opportunity for credit union service in the year ahead.
What’s In A Name: Chief Experience Officer
January 14, 2019
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Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Branching In 2018
November 12, 2018
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The total number of credit union brick-and-mortar branches decreased versus one year ago, but how has the cooperative system fared in generating deposits versus competitors nationwide? Find out in this interactive graph.
Branching, Swiping, And Indirect Lending
November 12, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Best Of October 2018
November 8, 2018
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Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The New Face Of The Front Line
October 22, 2018
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It takes more than sleek teller machines to transform member experience. Tucson FCU’s transition to drive-thru ITMs required hours of planning, visits to other credit unions, a new training program, and a branch-by-branch rollout of the new machines.
Member Value, Front Line Changes, And Investments
October 22, 2018
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Five can’t-miss data points this week on CreditUnions.com.
6 New Branches. 4 More On The Way.
October 16, 2018
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Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
Branch Population Holds Steady While Productivity Rises
October 16, 2018
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Advances in staff and technology underpin credit unions’ ability to serve more members per location, and the numbers show it.
Pass It On: A Referral Program That Works
Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Member Satisfaction Is High. It Could Be Higher.
One study shows opportunity for credit union service in the year ahead.
What’s In A Name: Chief Experience Officer
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Credit Union Branching In 2018
The total number of credit union brick-and-mortar branches decreased versus one year ago, but how has the cooperative system fared in generating deposits versus competitors ...
Branching, Swiping, And Indirect Lending
Five can't-miss data points this week on CreditUnions.com.
Best Of October 2018
Based on October traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The New Face Of The Front Line
It takes more than sleek teller machines to transform member experience. Tucson FCU’s transition to drive-thru ITMs required hours of planning, visits to other credit ...
Member Value, Front Line Changes, And Investments
Five can't-miss data points this week on CreditUnions.com.
6 New Branches. 4 More On The Way.
Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
Branch Population Holds Steady While Productivity Rises
Advances in staff and technology underpin credit unions' ability to serve more members per location, and the numbers show it.
Browse Topics
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.