3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team
May 5, 2025
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A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Uncover Hidden Barriers And Build Stronger Member Loyalty
May 5, 2025
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How credit unions can detect and resolve digital friction to retain members.
Better Member Experience? There’s A Class For That.
April 28, 2025
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First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the member experience.
Small Business Meets Big Community At City & County Credit Union
April 21, 2025
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A longstanding program that spotlights small businesses and local organizations deepens ties and reinforces the credit union’s commitment to community prosperity.
3 Ways Data Is Transforming The Credit Union Member Experience
April 21, 2025
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Data analytics help credit unions identify and serve unmet credit needs that result in enhanced member satisfaction and loyalty.
Is Your Banking App Meeting Member Expectations?
April 21, 2025
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Intuitive design, advanced security, and ongoing innovation helps credit unions secure their future in a financial industry full of tech-savvy members.
Credit Unions Make Retirees’ Golden Years Brighter
April 14, 2025
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Half of Americans are not ready for retirement, and with an uncertain economic environment, aging credit union members need their financial institutions more than ever.
An AI Success Checklist For Credit Unions
April 7, 2025
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Key steps to help credit unions thoughtfully integrate AI across different areas to ensure a secure, effective approach to artificial intelligence.
So, You Want To Use AI. Where Should You Start?
April 7, 2025
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A senior technology leader at Interra Credit Union discusses being an “AI champion” and offers advice for credit unions starting their AI journey.
How AI Improved Training At Premier America
April 7, 2025
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The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
Great MX Doesn’t Just Happen — It Takes A Cross-Functional Team
A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Uncover Hidden Barriers And Build Stronger Member Loyalty
How credit unions can detect and resolve digital friction to retain members.
Better Member Experience? There’s A Class For That.
First Financial of Maryland is cultivating cross-functional leadership and breaking down silos through a hands-on experience designed to spark inspiration and unify culture around the ...
Small Business Meets Big Community At City & County Credit Union
A longstanding program that spotlights small businesses and local organizations deepens ties and reinforces the credit union’s commitment to community prosperity.
3 Ways Data Is Transforming The Credit Union Member Experience
Data analytics help credit unions identify and serve unmet credit needs that result in enhanced member satisfaction and loyalty.
Is Your Banking App Meeting Member Expectations?
Intuitive design, advanced security, and ongoing innovation helps credit unions secure their future in a financial industry full of tech-savvy members.
Credit Unions Make Retirees’ Golden Years Brighter
Half of Americans are not ready for retirement, and with an uncertain economic environment, aging credit union members need their financial institutions more than ever. ...
An AI Success Checklist For Credit Unions
Key steps to help credit unions thoughtfully integrate AI across different areas to ensure a secure, effective approach to artificial intelligence.
So, You Want To Use AI. Where Should You Start?
A senior technology leader at Interra Credit Union discusses being an “AI champion” and offers advice for credit unions starting their AI journey.
How AI Improved Training At Premier America
The California cooperative uses artificial intelligence to help staff build rapport with members. Employees love it, efficiency is up, and service is better than ever.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.