3 Ways To Measure For Better Marketing
Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Five can’t-miss data points this week on CreditUnions.com.
ALM First Financial Institute presenters provide in-depth look at funding, liquidity options, and strategies as asset liability management stays top of mind.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
A look back at Community First FCU’s loan sale shows that the sale was successful in creating profitable loans and loyal new members.
Credit unions are keeping their powder dry waiting for rates to rise.
From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
A job-shadowing program at the Kansas City-area credit union has boosted internal promotion rates and helped less-tenured employees advance their careers.
HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs evolve.
Gallup data reveals only 20% of employees feel strongly connected to their workplace culture, with minimal differences across remote, hybrid, and on-site settings. Learn why this matters for credit unions.
Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.
Credit union leaders share how they navigate a successful VA loan program and address challenges veterans face.
The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and more.
The California cooperative transitioned to a centralized platform where risk assessments and controls are woven into the fabric of everyday processes.
Veterans reported higher levels of financial wellbeing than the average U.S. adult in a CFPB survey, but credit unions have room to help those experiencing hardship.