Values

Features

A Financial Shelter For Vulnerable Homeowners

A collaboration between Freedom First FCU and a local nonprofit is helping consumers ensure they can afford to buy a home and stay there for ...
Features

Member Stories. Meaningful Connections.

How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Features

A Big-Picture Approach To Financial Inclusion

A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
Features

What’s In A Name: Director Of Financial Inclusion And Community Engagement

Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Features

Kim Alexander On Leadership

This “recovering CFO” is embracing her new role of chief strategy and growth officer to help Blue FCU build on its blueprint for 2030.
Blogs

What Can ALICE Do For You?

Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
Features

How True Sky FCU Turbo Charges Employee Success

An employee communications team and formal pathways to individual development help True Sky FCU engage its workforce and encourage employees to aim high.
Features

Jimmy Lovelace On Leadership

The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
Blogs

By The Numbers: LICU, CDFI & Juntos Avanzamos

Credit unions undertake all manner of certifications to improve their communities. Here's how three of the most popular intersect.
Features

Want To Rethink Employee Engagement? Get An Outsider’s Opinion.

Air Force FCU is tapping healthcare talent in its new approach to recruiting, benefits, and engagement.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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