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This week, CreditUnions.com looks at strategies for onboarding members, from teaching Apple Pay and remote deposit capture to re-engaging long-term members.
A monthly collection of Callahan content that, together, addresses a single topic from a variety of perspectives.
Credit unions have steadily changed and grown over the past 20 years.
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Prepare staff for the possibility of a merger to ease fears when it happens.
After evaluating the quality of service, Educators Credit Union ramped up the experiences of its newest members.
In this Q&A with Brooke Rodriguez, AVP of Marketing at Darden Employees Federal Credit Union ($28.8M, Orlando, FL), Rodriguez shares the strategy behind a successful video used to onboard new members.
As credit unions broaden their membership base, many are also expanding the business they do with existing members.
By following up with a personalized phone call, Hanscom Federal Credit Union builds a more profitable relationship with members who join through remote channels.
Rating the quality of service helps one credit union ramp up the experiences of its newest members.