Use Data To Act, Not Just Analyze
For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.
For Financial Center First FCU, using predictive analytics to inspire action is all in a day’s work.
The right competitive intelligence to drive objective branching decisions is just a click away.
Analytics has been a major topic for some time among credit union strategists and is only growing in importance. Meanwhile, using analytics ethically has come to the fore globally, with the May 25 go-live date for the General Data Protection Regulation by the European Union. The GDPR might not directly impact credit unions that don’t
How data analytics and life experience drive record auto loan production at Oregon Community Credit Union.
OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
Credit unions are embracing business intelligence, but their approaches to data and analytics vary as they leverage technology to deliver increased member value.
This North Carolina credit union scores with targeted marketing driven by philosophy of dealing with the data it can handle.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
4 Ways To Turn Data Analytics Into A Credit Union Differentiator