As we enter the second half of the year, CreditUnions.com is revisiting some of our favorite stories from the first half of 2025 by highlighting stories centered on some of the industry’s top priorities.
A host of factors impact the bottom line beyond just loans and deposits. Financial strength that drives member impact and long-term success is especially important during periods of economic uncertainty. But credit unions have stepped up to the plate, fostering financial strength through a member-focused approach that emphasizes long-term stability, prudent risk management, and strategic growth. As cooperatives, their goal isn’t to maximize profits but to ensure sustainability and value for members. This allows credit unions to prioritize sound financial practices, including maintaining strong capital reserves, diversifying income streams, and adapting quickly to economic changes.
Whether it’s managing – and hopefully stopping – member attrition, understanding branching dynamics or positioning yourself for organic growth, credit unions across the country are developing innovative ways to grow and remain financially strong.
Here’s a look back at a few of our recent favorites.
Navigant Credit Union uses analytics for branch mapping, location scouting, and more – moves that are paying off far faster than expected.
The Illinois-based credit union has successfully combined data and thoughtful check-ins to improve member retention.
While many credit unions are moving their branding and fields of membership away from their original sponsor groups, SF Fire is doubling down on its connection to the city’s firefighters.
Now it’s your turn. What has your credit union done so far this year to benefit the community? What special initiatives are in store for the second half of 2025? Drop us a line and let us know!
Looking for more of the best Of 2025 so far? We’ve got you covered. Click the links below for more content from Callahan’s award-winning editorial team.
Best Of 2025 So Far: Building Vibrant Communities