Targeted Strategies: 6 Ways To Successfully Segment
Maximize credit union marketing efforts by using these smart segmentation tips.
Maximize credit union marketing efforts by using these smart segmentation tips.
The credit union movement presents its fair share of challenges in crafting marketing messages that resonate. This three-article series is here to help.
The keynote speaker at CULytics uses a personal ancedote to underscore how the future of digital banking isn’t just here, it’s behind him.
Credit unions face enough perceptual barriers to growing membership. Returned mail fees and census tracts don’t need to be among them.
The credit union movement needs to tell its small stories, the ones that bankers can’t tell.
Five can’t-miss data points this week on CreditUnions.com.
In a changing economic environment, balance sheet management is top-of-mind with credit union executives.
Texas Trust’s Spirit Debit Rewards program has contributed $1.5 million to local schools in seven years.
The credit union industry’s impressive growth in 2017 sets the tone for a remarkable 2018.
United Nations Federal Credit Union offers employees 78.6% higher compensation than the industry average.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.

As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.

Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.

Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Who Will Be Our Mr. Rogers?