5 Takeaways From Trendwatch 4Q 2024
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
This year’s financial wellness solutions provide inventive ways for credit unions to help members take control of their financial lives.
To instill a culture of innovation, Canvas Credit Union makes it easier for front-line employees to present new ideas to executives.
These five quick benchmarks ensure your core platform fosters growth, adaptability, and member satisfaction — helping your institution keep a winning edge.
A partnership between a North Florida credit union and United Way’s local 211 service addresses an array of social challenges while establishing the cooperative as a trusted local resource.
A study of U.S. consumers shows the crucial role digital offerings play in winning over members looking for ease, accessibility, and personalization.
A data-based look at how credit union performance in Missouri and Pennsylvania could mirror the outcome of this year’s Super Bowl.
Heritage Family Credit Union launches a low-rate lending program to increase the availability of area affordable housing.
Test your knowledge of credit union lending trends in this consumer behavior pop quiz.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.

A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.

Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.

Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.

How can credit unions stay true to their mission while evolving to meet modern needs?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.
Markets Sift Through Noise As They Look For Clarity