How 5 Credit Unions Are Approaching Deposits In 2025
Member-first strategies come to the forefront in a changing rate environment.
Member-first strategies come to the forefront in a changing rate environment.
The Wisconsin credit union is responding to falling deposit rates while girding its balance sheet for loan growth.
Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t or won’t access it.
Set It & Forget It offers a low-barrier entrance to high-yield savings, helping members improve their savings habits.
From one coast to another, credit union leaders discuss the growth of business checking at their institutions.
Nacha offers a physical book, an online resource, and an app to ensure FIs have up-to-date rules and guidelines at their fingertips.
Despite the rise of digital payments, checks remain vital for many businesses and members.
New tools can help credit unions deepen relationships with members while putting money back in their pockets.
Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making in the year to come.
From geography to field of membership and more, here’s how to get a jump on performance benchmarking in the new year.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.

A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.

Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.

Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.

How can credit unions stay true to their mission while evolving to meet modern needs?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.