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Cathy Graham, Desert Financial Credit Union
Arizona

Stepping Into The Branch And Out Of The Comfort Zone

A front-line immersive experience provides a new lens on training and employee experience for a longtime executive.
Federal Funds Effective Rate, 04.01.25
Analytics

What Is Stagflation? And What Does It Mean For Credit Unions?

The growing risk of stagflation puts the Federal Reserve in a difficult position and raises the stakes on potential consequences for member finances, investment portfolios, ...
Asset Liability Management (ALM)

Markets Responded Well To Reduced Trade Fears In May

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Rocket Mortgage, Own The Dream
Credit Union Industry Commentary

What Can Credit Unions Learn From Rocket Mortgage?

The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members ...
Building Vibrant Communities

5 Mortgage Must-Reads That Still Move The Market

To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
Features

A New Mortgage Option At WSECU Spices Up The Market

A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
Blogs

What ‘Affordability’ Really Means In Today’s Housing Market

From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ...
Gen X

Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore

How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
Fostering Financially Strong Credit Unions

The Key To Success In 2025: Applicationless Lending

New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Sandra Holzgen and Clifton Van Scyoc, PSECU
Culture

People Or Pedigree? Why Not Both!

PSECU doubles down on culture with an approach to recruitment and training that emphasizes growing talent as well as hiring it.

Future Bets For Fintech

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

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