CEO Onboarding: Jenny Vipperman, ORNL FCU
The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee cooperative.
The first-time CEO leans on her experience, her network, and, last but hardly least, her talented staff to chart the future for the East Tennessee cooperative.
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
NAFCU’s long-time front man reflects on leadership, legacy, and what lies ahead.
Third quarter data highlights the dynamic between liquidity challenges and lending strategy.
Certified staff members provide personalized guidance and coaching at the California cooperative.
Credit unions can make themselves top of wallet by meeting member demand for convenience and speed.
Delinquency in on the rise, but some areas of the loan portfolio are performing notably better than others.
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
At Langley FCU, a designated role monitors member feedback and works across the organization to ensure the credit union meets expectations.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Inflation-Adjusted Yields Surge. Mortgage Rates March North Of 8% In October.