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Low Income, Big Opportunity

A diverse board, $4.5 million in CDFI grants, and deep community partnerships enable Carolina Foothills to thrive in its Upstate South Carolina market.

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How To Build Lasting Ties With Young Members

Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital transactions. The credit union’s average member age is 42 but aims to reduce that to 35. Growing new business among young adults is imperative for any financial institution. Credit unions

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Cash Is King In Low-Income Homes

A report from the Federal Reserve finds cash payments have stayed consistent in recent years, but households of modest means are less likely to use other payment methods.

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Features

Beers + Bus Stops = A Winning Combination For On Tap Credit Union

An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
Partner Perspectives

Maintaining A Competitive Edge During Auto Industry Inflation

A high-quality portfolio protection insurance program will not only cover borrowers but also safeguard a credit union’s balance sheet.
Anatomy Series

Low Income, Big Opportunity

A diverse board, $4.5 million in CDFI grants, and deep community partnerships enable Carolina Foothills to thrive in its Upstate South Carolina market.
Features

Financial Center First Rallies Around Financial Wellness

The Indiana credit union’s robust literacy and wellness program exploded during COVID. Today, it's changing lives one class at a time.
Graph Of The Week

Mortgage Sales Fall To Decades-Long Low

Sustained increases to the federal funds rate have driven credit unions to keep more loans on the books for longer
Partner Perspectives

How Charitable Giving Impacts Member Satisfaction

As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
Features

What Can $40,000 Do For Financial Education?

An ongoing partnership with Mesa Community College is just one component of TruWest’s commitment to supporting secondary education.
Features

How To Build Lasting Ties With Young Members

Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital ...
Graph Of The Week

Cash Is King In Low-Income Homes

A report from the Federal Reserve finds cash payments have stayed consistent in recent years, but households of modest means are less likely to use ...
Features

Flexible Benefits Attract — And Keep — Top Talent

At Advancial, $750 goes a long way in helping employees manage surprise expenses.
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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