Alexandra Gekas
Alexandra Gekas is the Vice President of Marketing & Engagement at Callahan & Associates. In her role, Alexandra oversees the firm’s communications, events, and editorial content — no small feat considering Callahan serves more than 750+ credit unions and suppliers across a suite of analytical tools, networking and educational events, print publications, and websites.
From the moment she started as an intern at Callahan, Alexandra displayed a deep dedication to the ideals and goals of the credit union movement. As a senior leader at the firm, she embraces opportunities to get to know industry trailblazers through hosting Callahan’s Executive Roundtables and sharing valuable perspectives as a speaker at industry events like Financial Brand Forum and CUWaterCooler.
Callahan founder Ed Callahan once said, “Embrace change. Love change. Do it for members’ lives.” This is what Alexandra strives to do every day. She is a voice for credit unions that work to improve the financial lives of members. Helping credit unions fulfill their mission is what pulls her out of bed every morning. As a young leader building relationships with others in the cooperative financial services industry, Alexandra values hard work, problem solving, and collaboration. She believes a little of all three goes a long way toward achieving success.
5 Ways To Provide A Winning Member Experience
These key do’s and don’ts will help any credit union build a superior member experience program in a snap.
2 SEO Ranking Factors To Watch In 2019
Google constantly changes its algorithm. How can credit unions keep their local searches competitive? Check out these tips for the new year.
5 Ways To Shine On Social This Holiday Season
Credit unions across the country spread cheer on social media.
It’s Time To Make Your Credit Union A Lifestyle Brand
Modern marketing connects on values, not stuff. Credit unions can do that by telling their story better.
A Lot To Learn, A Lot To Share As Credit Unions Confront Tech Change
A day-long meeting at Visa headquarters provides insight into technology challenges.
10 Credit Unions That Topped The Charts In Member Value In 2Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
CUbroadcast Highlights Launch Of CUBrandMonitor
In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage ...
10 Credit Unions That Topped The Charts In Member Value In 1Q 2017
Callahan spotlights credit unions of all sizes that return the most value to members.
3 Ways To Identify Core A-Players
Tips to narrow the playing field to vendors that fit a credit union’s business model and needs.
4 Ways To Foster Social Media Engagement