Rising Interest Rates Are Good For Something

Revenue per member has soared despite an industrywide slowdown in membership growth.

MEMBER GROWTH AND REVENUE PER MEMBER
FOR U.S. CREDIT UNIONS | DATA AS OF 03.31.24
© Callahan & Associates | CreditUnions.com

Despite annual member growth staying relatively even at 3.2%, revenue per member reached an all-time high of $955 in the first quarter thanks to record-high industry revenue.
  • Annual membership growth was 3.2% in the first quarter of 2024. This is the second-lowest growth rate since 2015 — coming in right behind last quarter — however, it’s still higher than the rates recorded prior to the third quarter of 2015.
  • The reasons behind this lull in membership growth are nuanced. One possible explanation: many credit unions have pulled back on lending because of their liquidity position. This is particularly evident in indirect lending, which declined 24 percentage points to 1.1% in the first quarter.
  • Membership growth has declined in the past year, but revenue has climbed to record levels, and revenue-per-member has grown $80 quarter-over-quarter to $955. Revenue hit an all-time annualized high of $134.3 billion in the first quarter, up $21.3 billion from last year.
  • Interest income is underpinning revenue performance. It increased 24.5% year-over-year to an annualized $110.6 billion in the first quarter. Despite the slowdown in membership, credit unions are capitalizing on higher yielding loans.

How Does Your Growth Strategy Compare? Use industry data to dig into credit union performance, uncover new areas of opportunity, and support strategic initiatives. Would you like to see how your growth compares to peers? Callahan’s credit union advisors are ready to show you. Request your complimentary performance analysis today.

June 17, 2024

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