CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
The gulf between the haves and the have-nots has widened in recent years. Credit unions can help members catch up.
As the Federal Reserve cuts interest rates, credit unions are adapting in tandem, balancing membership needs with asset quality. This balance will be one of many topics discussed during Callahan’s quarterly Trendwatch webinar.
On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape the future of credit unions.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Markets React To Consequential Announcements