3 Ways The Balance Sheet Is Adjusting To New Borrowing Habits
Consumers are adjusting their financing habits to the new economy, and as economic realities shift, members are rethinking how — and where — they access credit.
Consumers are adjusting their financing habits to the new economy, and as economic realities shift, members are rethinking how — and where — they access credit.
Six data points showcase key dynamics shaping the U.S. economy that could direct credit union decision-making in the year to come.
Delinquency and charge-offs have largely plateaued from last year. Encouragingly, many products improved compared to the previous quarter.
Members are changing the way they deposit their money, saving more and opting for lower-yielding, more liquid account types.
Long-rumored economic headwinds came to fruition in the second quarter of 2025. The job market stalled and tariff-driven inflation creeped up, creating a double whammy for Americans and credit union members. Now as much as ever, credit unions must strive to make a difference in the lives of everyday Americans. Understanding the credit union landscape
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Credit union internship programs address equity and access, offering the extra credit students need as they prepare to enter the workforce.
The growing risk of stagflation puts the Federal Reserve in a difficult position and raises the stakes on potential consequences for member finances, investment portfolios, and margin management.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members on a deeper, more emotional level.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Markets Responded Well To Reduced Trade Fears In May