Exit Interview: Benson Porter, BECU
Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
Even after retirement, this longtime credit union executive plans to continue advocating for the industry.
Having the option to choose the product, service, or offering that fits their needs at a particular time makes members feel more in control.
Ent Credit Union has invested in technology and personnel to create a multidisciplinary experience design team that takes a human-centric approach to serving members’ needs.
Potential is at an all-time high for exceeding member expectations and delivering quality service.
Tinker FCU’s holiday promotion has become an annual tradition to boost membership growth.
Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs.
Today’s account holders have drawn a line in the sand — you’re either delivering a true omni-channel experience, or you’re falling behind.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.