Embracing ARMs And Battling Members’ Misconceptions
With adjustable-rate mortgages back in fashion, credit unions are educating members about the ins and outs of these products, dispelling misunderstandings along the way.
With adjustable-rate mortgages back in fashion, credit unions are educating members about the ins and outs of these products, dispelling misunderstandings along the way.
Elevated interest rates make fixed-rate mortgages less attractive to borrowers. In today’s environment, adjustable-rate and balloon/hybrid options offer more attractive payments and short-term flexibility.
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
As the market shifts and borrowing costs rise, adjustable-rate home loans are becoming popular once again.
Credit union mortgage market share is largely unchanged from one year ago; however, the percentage of adjustable-rate loans has jumped substantially.
Secondary market sales of burgeoning credit union mortgage share remains dominant, but credit unions are selling more loans to each other, too.
Volunteers help credit unions understand more clearly the needs and wants of the community. An active Board of Directors aids in membership and business growth.
PenFed’s large stake in unusual adjustable rate mortgages helps defend against rate hikes while bolstering its bottom line.
What are credit unions doing to increase their visibility in the mortgage market?
Products and services drive organic growth and deeper relationships at United FCU.
Leveraging cutting-edge technology, like AI automation and intelligent document processing, can streamline portfolio protection, minimize disruptions, and ensure accuracy.
A data-rich segmentation strategy and member personas have transformed everything from product design to branch operations at the Washington cooperative.
A two-pronged testing process at TruStone Financial ensures a seamless member experience as the credit union rolls out new digital tools.
Canopy Credit Union’s push to certify staff as financial coaches is part of a broader strategy to build community resilience, strengthen internal culture, and deepen member relationships.
How credit unions can detect and resolve digital friction to retain members.
Questions and recommendations to help credit unions improve the management and evaluation of their credit card portfolio.
Callahan & Associates spotlights credit unions that return more value to members.
How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.