What’s In A Name: Chief Growth Officer
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Alissa Sykes guides growth across the enterprise at Sunmark Federal Credit Union by continuing her love of working with math and people.
Based on June traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
How residual based financing helps credit unions keep up with a changing auto lending landscape.
The Florida cooperative uses direct mail and digital techniques, plus a guarantee of 2 percentage points less than the member is paying now.
Five can’t-miss data points this week on CreditUnions.com.
In a challenging economy credit unions must choose loan products that efficiently maximize returns.
Annual growth in auto loans was the fastest of any major loan product at U.S. credit unions. Dig deeper to learn why.
Since year-end 2017, credit unions have gone from financing 19.7% of auto loans on the market to 20.5%.
Credit unions in Missouri turned out impressive auto loan penetration and overall asset quality.
Florida credit unions reported year-over-year growth in deposits and loans in addition to reporting the highest share draft penetration of any state in the nation.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.

A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.

Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.

Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.

How can credit unions stay true to their mission while evolving to meet modern needs?

Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.
The cost of manufactured homes has increased even faster than that of traditional houses. That can affect members’ ability to qualify for and repay those loans.