California

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Exit Interview: Dave Roughton, SAFE Credit Union

From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
Features

Tiny Houses Are Helping Redwood Credit Union Address A Big Problem

The California-based cooperative is writing loans for small properties to help combat the affordable-housing crisis.
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A Big Day Of Giving For Golden 1 Credit Union

Along with GivingTuesday, the California cooperative takes part in an annual Sacramento-based event that supports local nonprofits.
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Impact Strategies From November 2022

A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Features

6 Roles That Make The Most Of Member Experience

Retail banks and credit unions were among the first industries to focus on customer experience. These roles demonstrate how any cooperative can improve upon theirs. ...
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California Cooperatives Both Get A Win From Shared-Branch Arrangement

A pair of Sacramento-area credit unions have embarked on a relatively unique partnership, sharing a single facility to serve their respective memberships.
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It’s Time To Join The Robot Revolution

AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
Features

Wescom Gains International Reach With A New UCLA Partnership

A relationship with the university’s Dashew Center will help the California credit union reach incoming international students, some of whom have already joined the cooperative.
Industry Insights

Impact Strategies From October 2022

A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Features

The Power Behind A ‘Strong’ Rebrand

A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the ...
What’s In A Name: Chief Efficiency Officer

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.

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Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

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