5 Takeaways From Trendwatch 1Q 2025
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
Member-first strategies come to the forefront in a changing rate environment.
The Wisconsin credit union is responding to falling deposit rates while girding its balance sheet for loan growth.
With the Fed poised to continue cutting interest rates, the near-term outlook for the credit union earnings model is much more promising.
After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.

Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.

The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.

The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.

To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.

Check all the right boxes while tying your credit union compliance efforts to strategy.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.

Callahan & Associates spotlights credit unions that return more value to members.

Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.

Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.

A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.