5 Takeaways From Trendwatch 1Q 2025
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
Member-first strategies come to the forefront in a changing rate environment.
The Wisconsin credit union is responding to falling deposit rates while girding its balance sheet for loan growth.
With the Fed poised to continue cutting interest rates, the near-term outlook for the credit union earnings model is much more promising.
After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Cooperatives would do well to educate and support their members through budgeting and savings plans to foster financial stability throughout the community.
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.

Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.

The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.

The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.

A new approach to vehicle affordability for credit unions.

Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.