How MSUFCU Saw 2x Deposit Growth
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Personalization in banking is more than just customized offerings and campaigns — it’s also the ability to enable flexibility and consistency in the user journey.
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
The big cooperative puts a new spin on an old trick to help members build a savings discipline.
First quarter data shows the cost of funds increased 78 basis points annually as share certificate balance growth helped credit unions build liquidity.
The failure of First Republic Bank in early May has consumers worried about liquidity in the financial system. Here’s where credit unions landed at year-end 2022.
Annual share growth has slowed for seven straight quarters, mirroring the decline in the personal savings rate.
The increase comes as credit union hiring has not kept pace with membership growth.
The ability to expand existing member relationships is a strong foundation for any growth strategy.

Check all the right boxes while tying your credit union compliance efforts to strategy.

Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.

Callahan & Associates spotlights credit unions that return more value to members.

Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.

Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.

A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.

A 55+ member club is helping the Minnesota cooperative strengthen long term relationships, support active aging, and rethink how it serves members later in life.
In the age of smartphones and smartwatches, a strong physical branch network builds trust and credibility.

Inflation has cooled, but its aftereffects still shape how credit union members spend, save, borrow, and relate to their credit union.

Risk gets a rebrand — and a bigger mandate — at MSUFCU, where a Strategic Enablement department helps initiatives move forward while keeping the organization safe and sound.