Lessons In Liquidity: How 2 Sunbelt Cooperatives Attract Deposits
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
A new solution allows credit unions to reach young, motivated, prospective members, and offers cash rewards to members for positive financial behavior, including increasing savings and paying off debt.
Credit unions added high-yielding loans to their balance sheets during the second quarter; however, higher funding costs offset some of these gains.
Personalization in banking is more than just customized offerings and campaigns — it’s also the ability to enable flexibility and consistency in the user journey.
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
The big cooperative puts a new spin on an old trick to help members build a savings discipline.
First quarter data shows the cost of funds increased 78 basis points annually as share certificate balance growth helped credit unions build liquidity.
The failure of First Republic Bank in early May has consumers worried about liquidity in the financial system. Here’s where credit unions landed at year-end 2022.
Annual share growth has slowed for seven straight quarters, mirroring the decline in the personal savings rate.
The increase comes as credit union hiring has not kept pace with membership growth.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.