What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Member Relationships By The Number (1Q 2016)
August 29, 2016
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Penetration metrics are up across all major product types, with share draft penetration topping 50%.
Yellen Eve
August 25, 2016
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The world is nervously awaiting Janet Yellen’s speech tomorrow, but the over-hyped event will not live up to expectations.
3 Takeaways From Trendwatch 2Q 2016
August 23, 2016
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Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned from an interest rate risk perspective.
3 Findings From Callahan’s Non-Interest Income Survey
August 22, 2016
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Callahan & Associates surveyed 170 credit union executives to gain insight into their current and emerging sources of non-interest income.
A Team Solution To The Payday Lending Problem
August 22, 2016
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Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs.
Credit Unions Ride An ROA Roller Coaster
August 19, 2016
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Second quarter data shows the industry’s ROA is up quarter-over-quarter but slightly down year-over-year.
The Bond Market Will Decide
August 18, 2016
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The lack of a unified opinion from the Federal Reserve’s Board of Governors will leave the Fed in the dust when rates rise.
7 Common Barriers And Common Sense Solutions To Effective Project Management
August 16, 2016
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Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they want.
Credit Unions Set A Record For Dollar Amount Originated
August 16, 2016
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Second quarter data shows industry real estate loan growth is strong, but lenders should take portfolio quality and state-level trends into consideration.
3 Must-Haves For Every Credit Union Annual Report
August 15, 2016
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As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Member Relationships By The Number (1Q 2016)
Penetration metrics are up across all major product types, with share draft penetration topping 50%.
3 Takeaways From Trendwatch 2Q 2016
Second quarter performance data tells a positive story: member growth has never been stronger, the loan faucet is still flowing, and credit unions are well-positioned ...
3 Findings From Callahan’s Non-Interest Income Survey
Callahan & Associates surveyed 170 credit union executives to gain insight into their current and emerging sources of non-interest income.
A Team Solution To The Payday Lending Problem
Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs. ...
Credit Unions Ride An ROA Roller Coaster
Second quarter data shows the industry’s ROA is up quarter-over-quarter but slightly down year-over-year.
The Bond Market Will Decide
The lack of a unified opinion from the Federal Reserve's Board of Governors will leave the Fed in the dust when rates rise.
7 Common Barriers And Common Sense Solutions To Effective Project Management
Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they ...
Credit Unions Set A Record For Dollar Amount Originated
Second quarter data shows industry real estate loan growth is strong, but lenders should take portfolio quality and state-level trends into consideration.
3 Must-Haves For Every Credit Union Annual Report
As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Yellen Eve