What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
7 Ways To Manage Risk
June 13, 2016
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Risk managers monitor disparate areas of the credit union. For key ratios to follow, start with the measures that correspond to the risk indicators outlined by the NCUA.
7 Ratios Every Employee Should Know About Credit Union Lending
June 13, 2016
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Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
4 Benchmarks For All Credit Union Leaders
June 13, 2016
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Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other benchmarks worth watching.
Measure Twice, Cut Once
June 13, 2016
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This week, CreditUnions.com focuses on the different metrics credit unions can use to measure and benchmark performance, whether looking to manage risk or guide loan growth.
Two Bears Are Growling
June 9, 2016
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Mario Drahi and George Soros are dinging stocks and giving bond traders a reason to dip below a key level.
How The West Was Won
June 3, 2016
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Regional credit union data shows cooperatives in the western states posted impressive growth during first quarter.
The House That Credit Unions Built
June 1, 2016
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Real estate originations and balances climbed in the first quarter of 2016, showing the credit union industry is well positioned to serve the housing needs of members.
Oil Patch Problems Make A Graphic Show
May 30, 2016
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Low oil prices can seem great at the pump, but some states are feeling the pinch.
Build A Team Of High-Producing Performers
May 23, 2016
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Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.
A Rate Hike By The Fed Is Not A Done Deal
May 19, 2016
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Despite the strong suggestion by the Fed that it will increase rates in June, two events could cause it to hit the pause button.
7 Ways To Manage Risk
Risk managers monitor disparate areas of the credit union. For key ratios to follow, start with the measures that correspond to the risk indicators outlined ...
7 Ratios Every Employee Should Know About Credit Union Lending
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
4 Benchmarks For All Credit Union Leaders
Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other ...
Measure Twice, Cut Once
This week, CreditUnions.com focuses on the different metrics credit unions can use to measure and benchmark performance, whether looking to manage risk or guide loan ...
How The West Was Won
Regional credit union data shows cooperatives in the western states posted impressive growth during first quarter.
The House That Credit Unions Built
Real estate originations and balances climbed in the first quarter of 2016, showing the credit union industry is well positioned to serve the housing needs ...
Oil Patch Problems Make A Graphic Show
Low oil prices can seem great at the pump, but some states are feeling the pinch.
Build A Team Of High-Producing Performers
Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.
A Rate Hike By The Fed Is Not A Done Deal
Despite the strong suggestion by the Fed that it will increase rates in June, two events could cause it to hit the pause button.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Two Bears Are Growling