What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Clear Connections Emerge Between CUSO Activity And Diversified Earnings
April 18, 2016
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Here’s how CUSOs and sales to secondary markets affect non-interest income.
A Strategy To Build Non-Interest Income One Transaction At A Time
April 18, 2016
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How an Iowa credit union increased its interchange revenue by 41% over four years.
Sell Mortgages. Reap Non-Interest Income.
April 18, 2016
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How Members 1st Federal Credit Union sells mortgages and makes itself more efficient.
Where To Find Non-Interest Income
April 18, 2016
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This week, CreditUnions.com features articles showing how credit unions are driving non-interest income, from PIN fees to secondary market sales.
Interview with Amy Sink: Meeting Challenges in Indiana
April 15, 2016
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Amy Sink, CFO of Teachers CU in South Bend, IN, spoke with Credit Union Strategy & Performance editor Brooke Stoddard in early March on the challenges and opportunties her credit union faces in 2009.
An Innovative Approach to Measuring Member Satisfaction
April 15, 2016
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The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on the scale? Are your members promoters or detractors?
P-Cards Bring New Expense Control Tool into the System
April 14, 2016
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Credit unions are implementing purchase card, or p-card, programs to streamline payables, manage cash, and earn on their spending.
Promoting Efficiency and Expense Control to Improve ROA
April 14, 2016
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With net interest margin at its lowest level in recent history, credit unions will need greater focus on expense control to overcome the earnings squeeze.
Extending the Reach
April 14, 2016
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Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has been profitable since inception and has extended our reach to persons otherwise not served.
Marketing the Reverse Mortgage— A Retirement Option
April 14, 2016
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Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members address their financial needs.
Clear Connections Emerge Between CUSO Activity And Diversified Earnings
Here’s how CUSOs and sales to secondary markets affect non-interest income.
A Strategy To Build Non-Interest Income One Transaction At A Time
How an Iowa credit union increased its interchange revenue by 41% over four years.
Sell Mortgages. Reap Non-Interest Income.
How Members 1st Federal Credit Union sells mortgages and makes itself more efficient.
Where To Find Non-Interest Income
This week, CreditUnions.com features articles showing how credit unions are driving non-interest income, from PIN fees to secondary market sales.
Interview with Amy Sink: Meeting Challenges in Indiana
Amy Sink, CFO of Teachers CU in South Bend, IN, spoke with Credit Union Strategy & Performance editor Brooke Stoddard in early March on the ...
An Innovative Approach to Measuring Member Satisfaction
The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
P-Cards Bring New Expense Control Tool into the System
Credit unions are implementing purchase card, or p-card, programs to streamline payables, manage cash, and earn on their spending.
Promoting Efficiency and Expense Control to Improve ROA
With net interest margin at its lowest level in recent history, credit unions will need greater focus on expense control to overcome the earnings squeeze.
Extending the Reach
Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has ...
Marketing the Reverse Mortgage— A Retirement Option
Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members ...
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.