What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Leaders In 12-Month First Mortgage Origination Growth
April 4, 2016
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Which credit unions lead the industry in mortgage production growth? Find out in this Callahan & Associates leader table.
Stocks And Bonds And Perhaps Some Certainty Ahead
March 31, 2016
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Securities end quarter strong, while next quarter could determine rates for years to come.
Leaders In Average Member Relationship Growth
March 30, 2016
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Average member relationships increased 4.5% at credit unions nationwide and hit an all-time high, but what credit unions posted the highest dollar change?
Credit Union March Madness
March 29, 2016
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The NCAA tournament is down to the Final Four, and regional credit union performance data from Callahan & Associates has predicted the winner.
The Dynamics Of The Loan-To-Share Ratio
March 28, 2016
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Which states posted the highest change in loans to shares? What about in negative share growth? Find out in these Callahan leader tables.
Leaders In Other Operating Income Per Assets
March 25, 2016
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Which financial cooperatives are maximizing non-interest income without raising service fees for members? Find out in this Callahan leader table.
What’s The Message From The Fed?
March 24, 2016
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Fed officials have sounded sounded more upbeat on the economy than Yellen sounded last week.
State In The Spotlight: Alabama
March 21, 2016
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How do credit unions in Alabama stack up against the nation?
Credit Union Investment Portfolios Remain Steady
March 21, 2016
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Safe, liquid investments drive year-end “window dressing” as Feds act on long-awaited rate increase.
Follow The Leaders
March 21, 2016
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This week, CreditUnions.com looks at the top 10 credit union leaders in operating income, average member relationships, SBA loans, and loan-to-share ratio.
Leaders In 12-Month First Mortgage Origination Growth
Which credit unions lead the industry in mortgage production growth? Find out in this Callahan & Associates leader table.
Leaders In Average Member Relationship Growth
Average member relationships increased 4.5% at credit unions nationwide and hit an all-time high, but what credit unions posted the highest dollar change?
Credit Union March Madness
The NCAA tournament is down to the Final Four, and regional credit union performance data from Callahan & Associates has predicted the winner.
The Dynamics Of The Loan-To-Share Ratio
Which states posted the highest change in loans to shares? What about in negative share growth? Find out in these Callahan leader tables.
Leaders In Other Operating Income Per Assets
Which financial cooperatives are maximizing non-interest income without raising service fees for members? Find out in this Callahan leader table.
What’s The Message From The Fed?
Fed officials have sounded sounded more upbeat on the economy than Yellen sounded last week.
State In The Spotlight: Alabama
How do credit unions in Alabama stack up against the nation?
Credit Union Investment Portfolios Remain Steady
Safe, liquid investments drive year-end "window dressing" as Feds act on long-awaited rate increase.
Follow The Leaders
This week, CreditUnions.com looks at the top 10 credit union leaders in operating income, average member relationships, SBA loans, and loan-to-share ratio.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Stocks And Bonds And Perhaps Some Certainty Ahead