What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Reading The Tea Leaves Of Regulation
February 2, 2016
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Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
No One-Size-Fits-All Approach To Balance Sheet Management
February 1, 2016
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This week, CreditUnions.com features five articles showcasing strategies different credit unions use to manage balance sheets and better serve members.
How To Buy A Participation Loan
February 1, 2016
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Kevin Kesecker, vice president and chief lending officer for SECU of Maryland, offers advice on how to review packaged loans to make sure they are attractive — and worthwhile — to the credit union.
Credit Unions Fund More Loans, Still Hold $350 Billion In Investments
February 1, 2016
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Loan growth drives down balances while industry assets overall remain steady.
Know Before You Grow
January 28, 2016
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A Colorado credit union’s popular CD special drew in $80 million as well as rate chasers looking for a good deal during bad times.
The Fed – It’s Just Like Us
January 28, 2016
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Amid volatile movement in the stock market, the Federal Reserve is simply watching the world go by.
The King Is Dead. Long Live The King.
January 21, 2016
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New technology has displaced oils major role in the global economy.
It’s Work Hard, Play Hard. Not Work Hard, Pay Hard.
January 20, 2016
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Listerhill Credit Union makes its home in a place where rock ‘n’ roll and hard work coexist.
Callahan’s 2015 Executive Outlook Survey
January 19, 2016
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Does the future look bright for U.S. credit unions? Industry leaders weigh in on where they see opportunities and challenges.
China Cracks Again
January 7, 2016
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A drop in the Chinese currency sparks a new wave of selling.
Reading The Tea Leaves Of Regulation
Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
No One-Size-Fits-All Approach To Balance Sheet Management
This week, CreditUnions.com features five articles showcasing strategies different credit unions use to manage balance sheets and better serve members.
How To Buy A Participation Loan
Kevin Kesecker, vice president and chief lending officer for SECU of Maryland, offers advice on how to review packaged loans to make sure they are ...
Credit Unions Fund More Loans, Still Hold $350 Billion In Investments
Loan growth drives down balances while industry assets overall remain steady.
Know Before You Grow
A Colorado credit union’s popular CD special drew in $80 million as well as rate chasers looking for a good deal during bad times.
The King Is Dead. Long Live The King.
New technology has displaced oils major role in the global economy.
It’s Work Hard, Play Hard. Not Work Hard, Pay Hard.
Listerhill Credit Union makes its home in a place where rock ‘n’ roll and hard work coexist.
Callahan’s 2015 Executive Outlook Survey
Does the future look bright for U.S. credit unions? Industry leaders weigh in on where they see opportunities and challenges.
China Cracks Again
A drop in the Chinese currency sparks a new wave of selling.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Fed – It’s Just Like Us