What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
To Serve And Prosper
February 22, 2016
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Credit unions need to value service as much as profitability and be able to show it.
Year-End Data Shows Gains In Mortgage And Auto Lending
February 18, 2016
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The nations credit unions made strides in fourth quarter 2015, setting records in originations and market share.
2015 Credit Union Impact Report
February 15, 2016
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How much money did credit unions lend in 2015? How much loan interest did credit unions return to members? How many institutions offered financial education? All that and more in this year’s report.
Lessons From The Retail World
February 10, 2016
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Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Leaders In Credit Union Membership
February 8, 2016
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Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Referred With A K.I.S.S.
February 8, 2016
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First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
February 8, 2016
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Harvest FCU adds members through a family-focused referral program.
3 Strategies To Manage Liquidity
February 2, 2016
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In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Reading The Tea Leaves Of Regulation
February 2, 2016
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Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
No One-Size-Fits-All Approach To Balance Sheet Management
February 1, 2016
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This week, CreditUnions.com features five articles showcasing strategies different credit unions use to manage balance sheets and better serve members.
Year-End Data Shows Gains In Mortgage And Auto Lending
The nations credit unions made strides in fourth quarter 2015, setting records in originations and market share.
2015 Credit Union Impact Report
How much money did credit unions lend in 2015? How much loan interest did credit unions return to members? How many institutions offered financial education? ...
Lessons From The Retail World
Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Leaders In Credit Union Membership
Adding 3.1 million members over 12 months, credit unions report the highest ever membership. Here are some of the leaders in overall membership.
Referred With A K.I.S.S.
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
Keep New Member Referrals All In The Family
Harvest FCU adds members through a family-focused referral program.
3 Strategies To Manage Liquidity
In today’s changing and often-uncertain economic environment, balance sheet management is top-of-mind with credit union executives.
Reading The Tea Leaves Of Regulation
Compliance dance card overflows in 2015 while credit union legal beagles see TRID and true changes in 2016.
No One-Size-Fits-All Approach To Balance Sheet Management
This week, CreditUnions.com features five articles showcasing strategies different credit unions use to manage balance sheets and better serve members.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
To Serve And Prosper