What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Union Savers Favor Flexibility Over Returns
June 23, 2025
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Members are changing the way they deposit their money, saving more and opting for lower-yielding, more liquid account types.
Quarterly Market Snapshot And Two-Year Financial Statement (2Q 2025)
June 18, 2025
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Long-rumored economic headwinds came to fruition in the second quarter of 2025. The job market stalled and tariff-driven inflation creeped up, creating a double whammy for Americans and credit union members. Now as much as ever, credit unions must strive to make a difference in the lives of everyday Americans. Understanding the credit union landscape
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
June 18, 2025
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Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
What Is Stagflation? And What Does It Mean For Credit Unions?
June 9, 2025
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The growing risk of stagflation puts the Federal Reserve in a difficult position and raises the stakes on potential consequences for member finances, investment portfolios, and margin management.
Markets Responded Well To Reduced Trade Fears In May
June 9, 2025
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Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What ‘Affordability’ Really Means In Today’s Housing Market
June 2, 2025
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From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ground level.
Futureproof Your Credit Union: Transform Your Membership
May 28, 2025
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Join JR Pierman as he demonstrates how ASAPP Financial Technology can create seamless, personalized experiences across all touchpoints through advanced omnichannel solutions.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
May 25, 2025
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Why institutions are turning to personal loans for yield and diversification.
‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.
May 20, 2025
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With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.
Trendwatch 1Q25
May 16, 2025
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Join Callahan as we review 1Q25 trends in the credit union industry.
Credit Union Savers Favor Flexibility Over Returns
Members are changing the way they deposit their money, saving more and opting for lower-yielding, more liquid account types.
Quarterly Market Snapshot And Two-Year Financial Statement (2Q 2025)
Long-rumored economic headwinds came to fruition in the second quarter of 2025. The job market stalled and tariff-driven inflation creeped up, creating a double whammy ...
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement ...
What Is Stagflation? And What Does It Mean For Credit Unions?
The growing risk of stagflation puts the Federal Reserve in a difficult position and raises the stakes on potential consequences for member finances, investment portfolios, ...
What ‘Affordability’ Really Means In Today’s Housing Market
From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ...
Futureproof Your Credit Union: Transform Your Membership
Join JR Pierman as he demonstrates how ASAPP Financial Technology can create seamless, personalized experiences across all touchpoints through advanced omnichannel solutions.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
Why institutions are turning to personal loans for yield and diversification.
‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.
With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Markets Responded Well To Reduced Trade Fears In May