What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Robert Cashman On Leadership
October 27, 2024
No Comments
The CEO of Metro Credit Union reflects on 41 years of service as a third-generation employee at the credit union.
Empathy Is A Credit Union’s Secret Weapon
October 27, 2024
No Comments
A mix of quality people and customizable services help members through economic uncertainty.
The Fed Is Making Moves. How Are Credit Unions Responding?
October 27, 2024
No Comments
Three industry leaders talk shop about strategies to navigate dropping interest rates and economic uncertainty.
What’s In A Name: Senior Vice President Of Loan Analytics And Automation
October 21, 2024
No Comments
Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
Stats That Support New Branch Builds
October 21, 2024
No Comments
Credit union leaders share how data impacts their branching decisions.
Industry Performance Indicators for Credit Unions Under $500 million
October 15, 2024
No Comments
When comparing your institution’s performance to industry averages, credit unions executives may struggle to find meaningful insights that reflect their unique challenges and opportunities. Credit unions under $500M in assets make up 84% of the industry, according to the latest NCUA data. However, their impact is often underrepresented in overall industry statistics where averages are
Industry Snapshot: Credit Union Fields Of Membership
October 14, 2024
No Comments
Multiple common bond and community charters comprise the majority of the industry, but niche fields of membership boast some of the largest institutions.
Are Community Charters The Key To Relevancy?
October 14, 2024
No Comments
Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
50 Basis Points. No Unanimous Agreement.
October 7, 2024
No Comments
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
What’s In A Name: Vice President Of Retail Quality Control And Projects
September 23, 2024
No Comments
Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
Robert Cashman On Leadership
The CEO of Metro Credit Union reflects on 41 years of service as a third-generation employee at the credit union.
Empathy Is A Credit Union’s Secret Weapon
A mix of quality people and customizable services help members through economic uncertainty.
The Fed Is Making Moves. How Are Credit Unions Responding?
Three industry leaders talk shop about strategies to navigate dropping interest rates and economic uncertainty.
What’s In A Name: Senior Vice President Of Loan Analytics And Automation
Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
Stats That Support New Branch Builds
Credit union leaders share how data impacts their branching decisions.
Industry Performance Indicators for Credit Unions Under $500 million
When comparing your institution’s performance to industry averages, credit unions executives may struggle to find meaningful insights that reflect their unique challenges and opportunities. Credit ...
Industry Snapshot: Credit Union Fields Of Membership
Multiple common bond and community charters comprise the majority of the industry, but niche fields of membership boast some of the largest institutions.
Are Community Charters The Key To Relevancy?
Two credit unions from Nebraska and Michigan have adapted their membership models to serve a broader, more diverse base.
What’s In A Name: Vice President Of Retail Quality Control And Projects
Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
50 Basis Points. No Unanimous Agreement.