What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
High Inflation Makes It Hard For Low-Income Workers To Budget
January 27, 2025
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As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
Trendwatch Deep Dive 3Q24: Credit Unions vs. Banks
January 23, 2025
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A Trendwatch Deep Dive In the current economic climate, understanding how credit unions measure up against banks is valuable for strategic planning, as it enhances the unique advantages of credit unions in the competitive financial landscape. Join us for this exclusive Trendwatch Deep Dive where we’ll explore key performance indicators for institutions between $100M-$10B,
Credit Union Microbranches Serve Far-Flung Communities
January 20, 2025
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For some members of Tongass FCU, the nearest branch can be a plane ride away. Local “microsites” have improved service for those remote locations.
Economic Themes To Consider For 2025
January 8, 2025
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Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
How 5 Credit Unions Are Approaching Deposits In 2025
January 5, 2025
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Member-first strategies come to the forefront in a changing rate environment.
Shoreline Lands On Its 2025 Deposit Strategy
January 5, 2025
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The Wisconsin credit union is responding to falling deposit rates while girding its balance sheet for loan growth.
3 Reasons Saving Money Is Difficult For Low-Income Americans
January 5, 2025
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Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t or won’t access it.
Is Business Checking Underrated?
January 5, 2025
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From one coast to another, credit union leaders discuss the growth of business checking at their institutions.
The Year Behind And A Look Ahead
January 1, 2025
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Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making in the year to come.
Best Of 2024: Fostering Financially Strong Credit Unions
December 23, 2024
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A look back at how credit unions navigated 2024’s financial complexities to strengthen their balance sheets and build a resilient foundation for the future.
High Inflation Makes It Hard For Low-Income Workers To Budget
As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
Trendwatch Deep Dive 3Q24: Credit Unions vs. Banks
A Trendwatch Deep Dive In the current economic climate, understanding how credit unions measure up against banks is valuable for strategic planning, as it ...
Credit Union Microbranches Serve Far-Flung Communities
For some members of Tongass FCU, the nearest branch can be a plane ride away. Local “microsites” have improved service for those remote locations.
How 5 Credit Unions Are Approaching Deposits In 2025
Member-first strategies come to the forefront in a changing rate environment.
Shoreline Lands On Its 2025 Deposit Strategy
The Wisconsin credit union is responding to falling deposit rates while girding its balance sheet for loan growth.
3 Reasons Saving Money Is Difficult For Low-Income Americans
Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t ...
Is Business Checking Underrated?
From one coast to another, credit union leaders discuss the growth of business checking at their institutions.
The Year Behind And A Look Ahead
Six data points showcase what's happening in the U.S. economy that could direct credit union decision-making in the year to come.
Best Of 2024: Fostering Financially Strong Credit Unions
A look back at how credit unions navigated 2024’s financial complexities to strengthen their balance sheets and build a resilient foundation for the future.
Browse Topics
Innovation Only Goes So Far Without Internal Alignment
Marc Rapport
Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.
Future Bets For Fintech
Rebecca Wessler
Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
Competing For Gen Z, SMBs, And The Future Of Money
Callahan & Associates
Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.
The Financial Readiness Gap: Credit Unions Evaluate It Every Day. But Who Builds It?
Callahan & Associates
The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.
Defending Your Credit Union Against Fraud Means Fighting Fire With Smarter Fire
Callahan & Associates
The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.
Digital Assets Are Coming For Payments. Are Credit Unions Ready?
Andrew Lepczyk
McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.
The Long Game For Fintech At FORUM Credit Union
Marc Rapport
The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.
Mission Fed Weighs Fintech Returns Against Real-World Fit
Marc Rapport
The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.
AI Boot Camp Is More Than Basic Training At Clearview FCU
Aaron Passman
Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.
Economic Themes To Consider For 2025