What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Soft Landing Remains A Possibility, Even If Historically Elusive
September 9, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
A New Way to Measure Impact
September 1, 2024
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To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
No Bonuses, No Problem: Why Credit Unions Are Rethinking Incentive Models
August 19, 2024
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Cooperatives across the country are taking a fresh look at employee motivation, with some moving toward a more holistic approach to compensation.
Incentives That Power Performance And Improve Outcomes
August 19, 2024
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How Shoreline and Atomic credit unions align staff efforts with organizational goals to boost the bottom line and enhance member value.
Credit Union Employees Step Up Amid Labor Shortages
August 19, 2024
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With membership growth outpacing employee growth, member service representatives today are serving more members than they did five years ago.
Trendwatch 2Q24
August 14, 2024
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Join us for an insightful discussion on the latest trends shaping credit unions in 2Q24. Hosted by Jay Johnson, Chief Collaboration Officer, and Alex Gekas, Vice President of Marketing, at Callahan & Associates, this webinar offers a deep dive into vital financial and operational metrics, industry benchmarks, and strategies for success in today’s challenging economic
5 Lessons For Buying A Bank
August 11, 2024
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Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
5 Takeaways From Trendwatch 2Q 2024
August 11, 2024
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Originations, margins, and auto lending highlight a few of the key themes in the second quarter.
What’s In A Charter Type?
August 11, 2024
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Whether a credit union selects a federal or state charter depends heavily on that institution’s regulatory needs and expansion goals.
2 Approaches To Multi-State Expansion
August 11, 2024
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From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
A New Way to Measure Impact
To better fulfil its mission, Blue FCU has adopted a different method of measuring success that more closely examines members’ financial health.
No Bonuses, No Problem: Why Credit Unions Are Rethinking Incentive Models
Cooperatives across the country are taking a fresh look at employee motivation, with some moving toward a more holistic approach to compensation.
Incentives That Power Performance And Improve Outcomes
How Shoreline and Atomic credit unions align staff efforts with organizational goals to boost the bottom line and enhance member value.
Credit Union Employees Step Up Amid Labor Shortages
With membership growth outpacing employee growth, member service representatives today are serving more members than they did five years ago.
Trendwatch 2Q24
Join us for an insightful discussion on the latest trends shaping credit unions in 2Q24. Hosted by Jay Johnson, Chief Collaboration Officer, and Alex Gekas, ...
5 Lessons For Buying A Bank
Bank purchases have become an increasingly popular expansion strategy. Here are five lessons from credit unions who’ve been through the trenches.
5 Takeaways From Trendwatch 2Q 2024
Originations, margins, and auto lending highlight a few of the key themes in the second quarter.
What’s In A Charter Type?
Whether a credit union selects a federal or state charter depends heavily on that institution's regulatory needs and expansion goals.
2 Approaches To Multi-State Expansion
From overcoming charter challenges to a focus on SEGs, Mountain America and United FCU outline how their growth trajectories extend beyond the state line.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Soft Landing Remains A Possibility, Even If Historically Elusive