What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Navigating The Indirect Auto Loan Industry In A Competitive Market
July 28, 2024
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In this Q&A, CRIF Select President Jeremy Engbrecht explains how credit unions are navigating the competitive indirect auto loan industry.
Understanding Funds Transfer Pricing (FTP)
July 24, 2024
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If Net Interest Margin is the heart of a financial institution’s Net Income, then Funds Transfer Pricing is the heart of managing and improving Net Interest Margin.
Beating The Odds With Business Checking
July 22, 2024
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Greenwood and Metro Credit Unions are both reporting deposit growth far above the industry average, thanks in part to a focus on commercial accounts.
Can Donor-Advised Funds Make Your Philanthropy Go Further?
July 21, 2024
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Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Understanding NCUA’s 2023 Grant Funding
July 15, 2024
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The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
How Are Credit Unions Navigating The Fintech Frontier?
July 8, 2024
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Technology partnerships offer a path to innovation and enhanced member service.
Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
July 8, 2024
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The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
Revisiting 2024 Economic Themes At Midyear
July 8, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Community Financial Flips The Script On Junk Fees
June 24, 2024
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The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips their budget.
Share Draft And Auto Loan Penetration Jump Substantially
June 24, 2024
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Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Navigating The Indirect Auto Loan Industry In A Competitive Market
In this Q&A, CRIF Select President Jeremy Engbrecht explains how credit unions are navigating the competitive indirect auto loan industry.
Understanding Funds Transfer Pricing (FTP)
If Net Interest Margin is the heart of a financial institution’s Net Income, then Funds Transfer Pricing is the heart of managing and improving Net ...
Beating The Odds With Business Checking
Greenwood and Metro Credit Unions are both reporting deposit growth far above the industry average, thanks in part to a focus on commercial accounts.
Can Donor-Advised Funds Make Your Philanthropy Go Further?
Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
Understanding NCUA’s 2023 Grant Funding
The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
How Are Credit Unions Navigating The Fintech Frontier?
Technology partnerships offer a path to innovation and enhanced member service.
Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
Community Financial Flips The Script On Junk Fees
The Michigan credit union has dropped punitive overdraft fees in favor of a checking account feature that helps members save money when their spending outstrips ...
Share Draft And Auto Loan Penetration Jump Substantially
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Revisiting 2024 Economic Themes At Midyear