What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Is Growth The Goal Or The Result?
June 17, 2024
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Credit unions that want to remain relevant might need to rethink how they approach the “G” word.
Rising Interest Rates Are Good For Something
June 17, 2024
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Revenue per member has soared despite an industrywide slowdown in membership growth.
The Future Of Finance And Credit Unions: A Seamless Integration Into Daily Life
June 17, 2024
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Discover what the future of finance holds at TruStage Discovery2024, the credit union industry’s largest virtual conference.
The Rise Of The Chief Growth Officer
June 17, 2024
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Credit unions are tapping versatile leaders from diverse backgrounds to take advantage of fresh insights and achieve strategic goals.
Evergreen? Always Growing.
June 17, 2024
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An empowered staff that drives membership growth and community involvement that enhances local partnerships underpin peer-beating growth numbers at the Maine cooperative.
Can Consumer Spending Save The Day?
June 10, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
How Are Credit Unions Holding Up As ROA Dips Down?
June 10, 2024
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Rising expenses and inefficiencies are contributing to declining returns for the industry.
Originations Slide As Lenders Tighten Underwriting
June 10, 2024
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The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
7 Liquidity Trends From The First Quarter
June 10, 2024
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Liquidity has been front of mind for credit union leaders in recent quarters as loan and share growth battle it out on the balance sheet.
3 Asset Quality Metrics That Matter
June 10, 2024
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With interest rates up and economic growth tepid, credit union leaders are tracking key performance ratios in their loan portfolios.
Rising Interest Rates Are Good For Something
Revenue per member has soared despite an industrywide slowdown in membership growth.
The Future Of Finance And Credit Unions: A Seamless Integration Into Daily Life
Discover what the future of finance holds at TruStage Discovery2024, the credit union industry's largest virtual conference.
The Rise Of The Chief Growth Officer
Credit unions are tapping versatile leaders from diverse backgrounds to take advantage of fresh insights and achieve strategic goals.
Evergreen? Always Growing.
An empowered staff that drives membership growth and community involvement that enhances local partnerships underpin peer-beating growth numbers at the Maine cooperative.
Can Consumer Spending Save The Day?
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
How Are Credit Unions Holding Up As ROA Dips Down?
Rising expenses and inefficiencies are contributing to declining returns for the industry.
Originations Slide As Lenders Tighten Underwriting
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to ...
7 Liquidity Trends From The First Quarter
Liquidity has been front of mind for credit union leaders in recent quarters as loan and share growth battle it out on the balance sheet.
3 Asset Quality Metrics That Matter
With interest rates up and economic growth tepid, credit union leaders are tracking key performance ratios in their loan portfolios.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Is Growth The Goal Or The Result?