What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Economic Waves In Motion: Understanding Rising Lender Risk
September 18, 2023
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Like water, the economy does not calm down immediately after a major disruption, and lenders must decide for themselves the best way to ride out the waves.
Credit Card Spending Rebounds. Penetration Holds Steady.
September 11, 2023
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Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Summer Closes With Economic Optimism
September 8, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Outsourcing Your ATM Management Can Save You Time And Money
August 29, 2023
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ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
Ready Or Not, The Age Of AI Is Here
August 28, 2023
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Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
August 21, 2023
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Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
August 17, 2023
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Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
August 14, 2023
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The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
August 14, 2023
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With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
August 7, 2023
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TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Economic Waves In Motion: Understanding Rising Lender Risk
Like water, the economy does not calm down immediately after a major disruption, and lenders must decide for themselves the best way to ride out ...
Credit Card Spending Rebounds. Penetration Holds Steady.
Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
Outsourcing Your ATM Management Can Save You Time And Money
ATMs cost hundreds of staff hours and thousands of dollars every year to operate.
Ready Or Not, The Age Of AI Is Here
Patelco Credit Union’s chief technology officer looks beyond banking to envisage a future with artificial intelligence.
The Efficiency Ratio Takes A Surprising Turn
Inflation has eased during the past year, but the efficiency ratio is heating up.
Trendwatch 2Q 2023
Watch Trendwatch 2Q23 to learn about credit union performance trends gathered from 2Q 2023 data.
6 Practices Your Credit Union Can Use To Help Manage Liquidity
The ability to effectively manage liquidity can have significant implications on profitability, stability, and reputation.
5 Takeaways From Trendwatch 2Q 2023
With liquidity still a top concern, credit unions are shifting their focus to find more ways to draw in additional sources of funding.
‘Big Deck,’ Big Success
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Summer Closes With Economic Optimism