What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Loan-To-Share Ratio Increases With Rate Bumps
November 21, 2022
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Increases in the federal funds rate normally have a negative effect on the loan-to-share ratio, but things were different in the third quarter.
Fed Opens Door To Slowing The Pace Of Hikes
November 21, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Credit Unions Pivot In Response To Rising Rates (Part 1)
November 21, 2022
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Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial welfare.
Rising Rates Drive Down Share Growth
November 21, 2022
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A confluence of major factors have resulted in some of the weakest share growth in several years.
3Q22 Trendwatch
November 18, 2022
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Watch Trendwatch to learn about credit union performance trends gathered from 3Q 2022 data.
Where Do Auto Lending And Inflation Intersect?
November 14, 2022
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Auto inflation has slowed since its second quarter peak but remains significantly higher than historical levels.
Delivering What Members Need Most During Economic Uncertainty
November 7, 2022
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Credit unions must offer ample opportunity for members to engage with the products and services offered, enabling, supporting, and sustaining a consistent pattern of satisfactory member experiences that build loyalty no matter where members interact.
The Last Crisis Vs. Today: A Credit Union Perspective
November 7, 2022
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A look back at the Great Recession and subsequent industry performance offers an understanding of risks and opportunities in the current economic climate.
It’s Time To Join The Robot Revolution
October 31, 2022
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AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
Fed Shows No Sign Of Relenting As Inflation Persists
October 15, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Loan-To-Share Ratio Increases With Rate Bumps
Increases in the federal funds rate normally have a negative effect on the loan-to-share ratio, but things were different in the third quarter.
Fed Opens Door To Slowing The Pace Of Hikes
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Credit Unions Pivot In Response To Rising Rates (Part 1)
Credit unions balance agility and liquidity as they raise rates on what they pay and what they lend while keeping an eye on members’ financial ...
Rising Rates Drive Down Share Growth
A confluence of major factors have resulted in some of the weakest share growth in several years.
3Q22 Trendwatch
Watch Trendwatch to learn about credit union performance trends gathered from 3Q 2022 data.
Where Do Auto Lending And Inflation Intersect?
Auto inflation has slowed since its second quarter peak but remains significantly higher than historical levels.
Delivering What Members Need Most During Economic Uncertainty
Credit unions must offer ample opportunity for members to engage with the products and services offered, enabling, supporting, and sustaining a consistent pattern of satisfactory ...
The Last Crisis Vs. Today: A Credit Union Perspective
A look back at the Great Recession and subsequent industry performance offers an understanding of risks and opportunities in the current economic climate.
It’s Time To Join The Robot Revolution
AI, chat bots, autonomous programs, and more are improving member service and back-office efficiency.
Fed Shows No Sign Of Relenting As Inflation Persists
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.