What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
What’s New In The 5300 Call Report?
March 28, 2022
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Major revisions to the call report take effect in the first quarter of 2022. Here’s what you need to know.
Industry Performance: Investments (4Q21)
March 28, 2022
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Cooperatives are using cash to meet rebounding loan demand and invest in higher-yielding securities and investments.
Industry Performance: Auto (4Q21)
March 28, 2022
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Vehicles are selling, but credit unions must consider the risks of financing less reliable used cars at all-time-high prices.
Industry Performance: Earnings (4Q21)
March 28, 2022
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Low loan rates are attractive to members, and credit unions have managed to offset interest spread compression through controlling or deferring expenses
Industry Performance: Member Relationships (4Q21)
March 28, 2022
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Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
Industry Performance: Shares (4Q21)
March 28, 2022
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Consumers spent at pre-pandemic levels through the second half of the year.
Callahan’s Guide To The 2022 Final Four
March 22, 2022
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The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
Industry Performance: Macro (4Q21)
March 21, 2022
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The global economy was rebounding at the end of 2021. So, too, were U.S. credit unions. But tensions in Europe and increasingly high inflation projections suggest significant headwinds for 2022.
3 Investment Trends From The Fourth Quarter Of 2021
March 14, 2022
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Credit unions are positioning their balance sheets to deliver greater yields as investment and lending conditions adapt to a late-pandemic environment.
Kent Oram On Leadership
March 14, 2022
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The CEO of Idaho Central Credit Union, one of the fastest-growing credit unions in the country, shares insights on leading through change and planning for the future.
What’s New In The 5300 Call Report?
Major revisions to the call report take effect in the first quarter of 2022. Here’s what you need to know.
Industry Performance: Investments (4Q21)
Cooperatives are using cash to meet rebounding loan demand and invest in higher-yielding securities and investments.
Industry Performance: Auto (4Q21)
Vehicles are selling, but credit unions must consider the risks of financing less reliable used cars at all-time-high prices.
Industry Performance: Earnings (4Q21)
Low loan rates are attractive to members, and credit unions have managed to offset interest spread compression through controlling or deferring expenses
Industry Performance: Member Relationships (4Q21)
Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
Industry Performance: Shares (4Q21)
Consumers spent at pre-pandemic levels through the second half of the year.
Callahan’s Guide To The 2022 Final Four
The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
Industry Performance: Macro (4Q21)
The global economy was rebounding at the end of 2021. So, too, were U.S. credit unions. But tensions in Europe and increasingly high inflation projections ...
3 Investment Trends From The Fourth Quarter Of 2021
Credit unions are positioning their balance sheets to deliver greater yields as investment and lending conditions adapt to a late-pandemic environment.
Kent Oram On Leadership
The CEO of Idaho Central Credit Union, one of the fastest-growing credit unions in the country, shares insights on leading through change and planning for ...
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?