What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
From Liquidity To Investments: Credit Unions Put Cash To Work
December 13, 2021
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Deposits jumped $35.0 billion during the third quarter, and credit unions adjusted their investment portfolios to take advantage of the changing yield curve.
3 Takeaways From Trendwatch 3Q 2021
November 15, 2021
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Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Inflation Becomes A Predominant Theme
November 15, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3Q21 Trendwatch
November 9, 2021
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Learn about the credit union performance trends gathered from 3Q 2021 data.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
October 20, 2021
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We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting growth.
The Gradual Shift To Policy Normalization Begins
October 18, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
October 13, 2021
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When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
CECL Is Coming: Are You Prepared?
October 4, 2021
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Here are some key points to consider about being qualitatively and quantitatively prepared for the new Current Expected Credit Loss (CECL) standards.
Absent Additional Stimulus, Total Industry Investments Decline In The Second Quarter
September 27, 2021
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Cash balances contracted 11.1% from March 31 as credit unions actively put money to work.
Markets Remain Fixated On Monetary Policy
September 20, 2021
No Comments
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
From Liquidity To Investments: Credit Unions Put Cash To Work
Deposits jumped $35.0 billion during the third quarter, and credit unions adjusted their investment portfolios to take advantage of the changing yield curve.
3 Takeaways From Trendwatch 3Q 2021
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
3Q21 Trendwatch
Learn about the credit union performance trends gathered from 3Q 2021 data.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting ...
The Gradual Shift To Policy Normalization Begins
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
CECL Is Coming: Are You Prepared?
Here are some key points to consider about being qualitatively and quantitatively prepared for the new Current Expected Credit Loss (CECL) standards.
Absent Additional Stimulus, Total Industry Investments Decline In The Second Quarter
Cash balances contracted 11.1% from March 31 as credit unions actively put money to work.
Markets Remain Fixated On Monetary Policy
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Inflation Becomes A Predominant Theme