What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Industry Trends: Loans (3Q19)
December 30, 2019
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Third quarter lending performance rebounds from a slow first half of the year.
Industry Trends: Earnings (3Q19)
December 30, 2019
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Credit unions report improved earnings following 2018 rate cuts. However, increased expenses put downward pressure on margins.
State In The Spotlight: Arizona
December 30, 2019
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In Arizona, first mortgage balances and share draft penetration hit decade-plus highs.
The Art Of Choosing A Data Scientist
December 16, 2019
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How Wings Financial Credit Union uses internal partnerships to identify outsiders with the right aptitude and attitude.
Economic & Investment Insights That Could Impact Your Cooperative In 2020
December 11, 2019
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Join Callahan & Associates and Jason Haley, managing director of ALM First’s Investment Management Group and Sam Taft, assistant vice president, business development, Trust for Credit Unions, for a discussion about the latest economic and market insights along with investment trends based on 3Q 2019 Performance Data.
Chief Data Officer, Christmas Clubs, Better Blogging
December 9, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Trade Remains A Wild Card
December 5, 2019
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Credit And Debit Use Grow, But So Do Delinquencies
November 26, 2019
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Member engagement is on the rise as credit unions build on post-recession membership surge.
A 10-Year Look Back At Secondary Capital
November 19, 2019
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Nine graphs show what impact secondary capital has had within the credit union industry during the past decade.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
November 18, 2019
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The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
Industry Trends: Loans (3Q19)
Third quarter lending performance rebounds from a slow first half of the year.
Industry Trends: Earnings (3Q19)
Credit unions report improved earnings following 2018 rate cuts. However, increased expenses put downward pressure on margins.
State In The Spotlight: Arizona
In Arizona, first mortgage balances and share draft penetration hit decade-plus highs.
The Art Of Choosing A Data Scientist
How Wings Financial Credit Union uses internal partnerships to identify outsiders with the right aptitude and attitude.
Economic & Investment Insights That Could Impact Your Cooperative In 2020
Join Callahan & Associates and Jason Haley, managing director of ALM First's Investment Management Group and Sam Taft, assistant vice president, business development, Trust for ...
Chief Data Officer, Christmas Clubs, Better Blogging
Five can't-miss data points this week on CreditUnions.com.
Credit And Debit Use Grow, But So Do Delinquencies
Member engagement is on the rise as credit unions build on post-recession membership surge.
A 10-Year Look Back At Secondary Capital
Nine graphs show what impact secondary capital has had within the credit union industry during the past decade.
How Martin Eakes Became The Most Hated Man In America (By Payday Lenders)
The CEO of the Self-Help credit unions uses secondary capital to fight predatory lending and protect financially vulnerable consumers.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Trade Remains A Wild Card