What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Sideways Rates, Liquidity Management, And Intensive Learning
March 28, 2019
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Takeaways from ALM First’s Financial Institute.
Revenue Gains And Co-Working Spaces
March 25, 2019
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Four can’t-miss data points this week on CreditUnions.com.
Total Revenue Jumps 12.8% Year-Over-Year At U.S. Credit Unions
March 25, 2019
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Largely a result of rising loan demand and interest rate trends, the amount of income generated at credit unions expanded throughout 2018.
6 Ways Credit Unions Use CDFI Grants
March 18, 2019
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Twenty-five years in, the Treasury Department program’s roster is dominated by member-owned cooperative financial institutions, who find a precise mission fit.
Alphabet Soup: MX, ACET, And The GAC
March 11, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Efficiency Improves At Credit Unions In 2018
March 11, 2019
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U.S. credit unions reported a 169-basis-point decline in the efficiency ratio year-over-year. And that’s a good thing.
Risk Markets Maintain Positive Momentum
March 6, 2019
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Make It A Meeting Members Can’t Refuse
March 4, 2019
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Based on member feedback, BECU now incorporates financial education into its annual meeting.
Best Of February 2019
March 1, 2019
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Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Pass It On: A Referral Program That Works
February 22, 2019
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Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Sideways Rates, Liquidity Management, And Intensive Learning
Takeaways from ALM First’s Financial Institute.
Revenue Gains And Co-Working Spaces
Four can't-miss data points this week on CreditUnions.com.
Total Revenue Jumps 12.8% Year-Over-Year At U.S. Credit Unions
Largely a result of rising loan demand and interest rate trends, the amount of income generated at credit unions expanded throughout 2018.
6 Ways Credit Unions Use CDFI Grants
Twenty-five years in, the Treasury Department program’s roster is dominated by member-owned cooperative financial institutions, who find a precise mission fit.
Alphabet Soup: MX, ACET, And The GAC
Five can't-miss data points this week on CreditUnions.com.
Efficiency Improves At Credit Unions In 2018
U.S. credit unions reported a 169-basis-point decline in the efficiency ratio year-over-year. And that’s a good thing.
Make It A Meeting Members Can’t Refuse
Based on member feedback, BECU now incorporates financial education into its annual meeting.
Best Of February 2019
Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Pass It On: A Referral Program That Works
Member Mania couples a cash incentive with engagement expectations to draw in potential members as well as reward those who actively promote the credit union.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Risk Markets Maintain Positive Momentum